Post by Daniela Ott, PhD

Delighted to have been quoted recently in WWD on the topic of luxury and value. Thank you to Miles Socha and the WWD team for including my perspective. 🙏 My key takeaways: ✨ Resale has become one of the clearest tests of product value — quality, durability and desirability are visible long after the first purchase. ✨ Luxury consumers are not leaving luxury — they are becoming more selective about what truly feels worth the price. ✨ The brands that will thrive are those that can clearly demonstrate craftsmanship, authenticity and lasting value, in 1st, 2nd, and 3rd hand. The new KPI for brands to follow is how their prices holds up in resale. ♻️ Why? Because consumers are analyzing the resale price and how its holding up. A pleasure to be featured alongside Achim Berg, Luca Solca, Amrita B. Banta, Jean Révis and other respected voices from our industry. #Luxury #Resale #CircularEconomy #Fashion #CustomerValue