Post by Daniel Neal

It's been a long time since I've written a LinkedIn article, but a few things recently have got me thinking. I've just started a new role at SelectScience, I've been watching a fair bit of Clarkson's Farm, and living in the Somerset countryside means farming analogies are never too far away! Oddly, all three led me to the same thought... In both farming, marketing and business in general, we all want the harvest. More leads. More pipeline. More growth. But what happens when we stop investing in the growing season? With budgets tighter, teams leaner and expectations higher than ever, I think many businesses have become incredibly focused on harvesting demand and perhaps forgotten how demand is created in the first place. This article is simply my thoughts on that challenge and why the companies I see performing best seem to be thinking differently. I'd love to hear whether this resonates with you. #B2BMarketing #DemandGeneration #LifeSciences