Post by Dan Di Federico

When Nicolai Tangen took over as CEO of Norges Bank, responsible for managing Norway’s massive ~$1.7 trillion sovereign wealth fund, few stakeholders expected his strategic playbook to include podcasting.   Yet his podcast, In Good Company with Nicolai Tangen, has attracted top fund managers, global industry leaders and CEOs, like Bill Gates. Nicolai says the podcast directly enhances the fund’s global visibility and opens doors. Nicolai represents a rare but growing breed of corporate, multi-platform CEOs. Understand his strategy, as well as those of Ray Dalio of Bridgewater and Adena Friedman from Nasdaq, in this week’s newsletter.