Post by Dana Cohen Katz

A very important part of the Heineken magic is superior consumer insight. Some are universal, others are more localized. But how do we ensure that the world’s most global brand, enjoyed in over 190 markets, is never lost in translation? A big part of the answer lies in our radical collaboration - embracing the talent, insight and expertise of our local marketing teams and agencies. This way we ensure that our global scale and legendary iconicity lands in culture and connects with a diverse range of consumers. Thank you WARC for welcoming stephan schwarz and I on your podcast at Cannes Lions International Festival of Creativity - it was a pleasure! Links below in case you missed it 🙏