Post by Daniel Phillips

Out with the 𝗯𝗼𝗹𝗱 … In with the 𝗯𝗹𝘂𝗲 Imperial Business School has rebranded A minimalist and confident look Positioning themselves alongside: → Harvard Business School → Columbia Business School → London Business School It’s much more aligned with the wider university look Yes, it’s more corporate Yes, it’s less traditional But business schools are modernising They walk a fine line: → Appealing to prospective students ↳ (who are making high-investment choices) → And to corporate partners and alumni donors They want to attract future decision-makers - Founders, executives and industry leaders So it’s no surprise they’re behaving like a global brand But whilst brand is one thing The story behind it is another Without that story Sleek will look soulless So now comes the hard part for the Business School Proving the substance behind the style As this new brand matures, let’s see how deep the story resonates with its community

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