Post by Dan Marino, MSc

https://lnkd.in/gjPxper PRODUCT DEVELOPMENT STRATEGY – ESCP, Estimating Product Performance Part 3 – Mind the Axle - Josef Bossart, PhD, introduces, in a series of short articles, a qualitative model to help understand and visualize the potential of a product with prescribers, patients, and payors. This simple model can help weed out product ideas that may at first glance seem attractive but offer little potential in the real world.