Post by Dan MacDonnell
Commercial planning and strategy @ Platform Media
Often our best work doesn't feel like work at all… This episode takeover with McDonald's on The Buckleys is a great example. James and Clair swapping nostalgic Maccies memories in a convo that feels totally true to the show. No ‘and now a word from our sponsor' needed... just Maccies being spoken out in a way that feels totally naturally to the Buckleys' world https://lnkd.in/emM6teMb Well done to all involved: Victoria Hodges Julianne Power Natalie Haslam-Conroy Samuel Martin Alex Watson Zoë Edwards & more