Post by dakota

Hailey Bieber. Bill Murray. Kim Kardashian. MrBeast. Cristiano Ronaldo. Sounds like a Met Gala guest list. It's actually a private markets deal sheet. Celebrity-led brands have officially crossed the institutional threshold, and the buyers writing the checks aren't fans, they're strategics and PE firms. A few from the past year: • rhode skin (Hailey Bieber) → $1B to E.L.F. BEAUTY - the deal that set the benchmark • The Finnish Long Drink (Bill Murray) - $325M to Mark Anthony Brands Inc. • SKIMS (Kim Kardashian) - $225M, co-led by Goldman Sachs + BDT & MSD • Pickleball, Inc. - $225M from Apollo Global Management, Inc. • MrBeast - $200M raise • Bioniq (Heidi Klum) - up to $150M to Herbalife The throughline: this category didn't exist as institutional deal flow five years ago. Now there are repeat buyers, reference exits, and a dedicated specialist (Imaginary Ventures) anchoring the cohort. Turns out "celebrity brand" and "institutional asset class" aren't mutually exclusive anymore. Happy Friday! Full breakdown at the link in comments. #Dakota #Celebrity #Bieber #Kardashian #Investing