Post by DAC

Name: What’s the biggest thing marketers need to rethink about TV today? The future of TV isn’t linear o
Uploaded: 2026-06-16T13:15:11.512Z
Channel: DAC
Description: What’s the biggest thing marketers need to rethink about TV today? The future of TV isn’t linear or streaming. It’s both. Audiences move seamlessly across channels, and brands need to plan according

62,773 followers

What’s the biggest thing marketers need to rethink about TV today? The future of TV isn’t linear or streaming. It’s both. Audiences move seamlessly across channels, and brands need to plan accordingly. In this episode of Shift Happens, Nasser Sahlool and Mike Fogarty from Tatari unpack why convergent TV requires a more integrated approach to planning, buying, and measurement, and why the biggest opportunity may lie in seeing the entire TV ecosystem as one connected channel. Stream Shift Happens on all listening platforms 🎧 https://lnkd.in/e23nZytN #MarketingPodcast #ShiftHappensDAC #HeroNA

Video Content