Post by D2C Stories

Still boiling water, waiting for your tea to brew, and washing utensils afterward? ☕ That's the problem Mumbai-based beverage brand Cup-Ji set out to solve. Founded in 2022 by Aakash Sotta and Jay Sotta, Cup-Ji is reimagining tea consumption with its ready-to-sip beverage cups that combine convenience with authentic Indian flavors. From green tea and chai to coffee, hot chocolate, and gift packs, the brand is building beverages designed for modern lifestyles—whether you're at work, travelling, studying, or relaxing at home. Swipe through to discover how Cup-Ji is making tea simpler, faster, and more accessible for today's consumers. Which D2C brand should we break down next? 👇 Follow @D2CStories for more D2C brand stories, startup journeys, and business insights. #CupJi #D2CStories #D2CBrand #StartupStory #IndianStartup #BrandBreakdown #ConsumerBrand #BeverageBrand #TeaBrand #GreenTea #InstantChai #IndianBrands #StartupIndia #Entrepreneurship #BrandStory #MarketingStrategy #BusinessCaseStudy #DirectToConsumer #MadeInIndia #FounderStory #BusinessInsights #Marketing #FoodAndBeverage #ModernConsumers #TeaLovers