Post by Cyrill Maag

✨ Exciting kick-off today! We had the honor of starting an applied research project together with the talented Master students from MiMM - Master in Marketing Management at Universität St.Gallen (HSG). I’m really looking forward to the inspiring discussions at the intersection of science and practice – and to the valuable insights this collaboration will bring for our marketing mix and key events. A great opportunity to learn, exchange, and create impact together🚀 Dr. Florian Gasser, Sylvia Lindblom, Flurina Gees, Gabriela Oehler, Francesca Gabriele Constance Marie Charlotte Christophe, Fabrice Rebstein