Post by Cyreen

Retail Media: From Hype to Measurable Impact 🚀    Till Goehre’s article in ADZINE - MARKETING. TECH. MEDIA. highlights an important shift: retail media has grown fast, but its next phase will be defined by maturity.  It is no longer only about reach, inventory or new formats. The real question is how retail media becomes plannable, comparable and measurable within the overall media mix.    Key challenges include:    📊 Greater clarity around KPIs and measurement frameworks  🛒 Proving impact closer to real purchase decisions    This is especially relevant in physical retail, where many purchase impulses happen directly at the point of sale. Cyreen makes in-store retail media measurable by connecting media contacts with anonymized purchase data. This makes it possible to understand whether advertising at the point of sale actually influences shopping behavior and contributes to sales uplift, conversion and basket effects.    By doing so, Cyreen contributes to what retail media increasingly requires: transparency, comparability and reliable proof of impact.    Read the full article here: Vom Hype zur Reife: Vom Hype zur Reife: https://lnkd.in/eXqXH_gw