Post by Cyreen

820 screens. Nearly 100,000 equipped shopping carts. A nationwide rollout. Full data transparency and measurability. Today’s article in Lebensmittel Zeitung highlights our collaboration with RTG Retail Trade Group GmbH and the next steps for retail media in physical retail. Together with RTG Media and LAYA Group, we at Cyreen are enabling a new generation of retail media through our C.A.P. technology (Connecting Ad-Impressions with Purchase) linking ad impressions at the point of sale directly with actual purchase data at the checkout. For brands and retailers, this means: • measurable incremental advertising impact • new insights for targeting • a better understanding of retail media effectiveness • anonymized, GDPR-compliant campaign measurement For us, this is more than a media network. It is a major step toward making physical retail as measurable and intelligent as the online world has been for years. Many thanks to Lebensmittel Zeitung and Ingo Rentz for the article, and to RTG Retail Trade Group GmbH, RTG Media, and LAYA Group for the strong collaboration. Dirk Jung Christian Hess You can find the full article here: https://lnkd.in/e7RpuuiM