Post by CYLAD

𝗜𝘀 𝘆𝗼𝘂𝗿 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗥&𝗗 𝗯𝘂𝗱𝗴𝗲𝘁 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁? For decades, industrial companies have built their success on hardware products and after-sales services. Today, a third growth pillar is emerging: 𝗵𝗮𝗿𝗱𝘄𝗮𝗿𝗲-𝗲𝗻𝗮𝗯𝗹𝗶𝗻𝗴, 𝘃𝗮𝗹𝘂𝗲-𝗮𝗱𝗱𝗶𝗻𝗴 𝘀𝗼𝗳𝘁𝘄𝗮𝗿𝗲 – from smart machine functionalities to digital twins, predictive maintenance, and AI-driven applications. However, many companies underestimate a critical reality: software cannot be managed as “hardware plus code.” Building a successful software business requires a fundamentally different approach to R&D: ✔ Different investment priorities ✔ Software R&D funding at competitive levels ✔ Faster development cycles ✔ A stronger focus on scalability and recurring value creation In our latest study, we analyzed 180 global technology and software companies, comparing hardware-centric organizations with pure software players. The findings reveal clear patterns that distinguish companies that successfully scale profitable software businesses from those that struggle to unlock their full potential. The real question isn’t "Can we afford more R&D?", but "Can we afford not to?" Dr. Michael Müller Dr. Robert Schenk Fabian Czilwa #Software #DigitalTransformation #IndustrialTech #Innovation #R&D