Post by Cross-Border Magazine

London-based live commerce platform Tilt has raised $26 million in fresh funding, marking one of the most notable recent funding rounds in Europe’s e-commerce startup ecosystem. The investment comes as live shopping, social commerce and AI-powered seller tools move from experimental formats to serious strategic priorities for online retailers, marketplaces and recommerce platforms. The round includes Vinted Ventures, the investment arm of second-hand marketplace Vinted, as a new investor, alongside existing backers TQ Ventures, Balderton Capital, Earlybird, Seedcamp and others. According to Tilt, the new capital brings the company’s total funding raised to over $50 million. Founded in 2021 by former Revolut employees Abhi Thanendran and Neil Shah, Tilt is building a live auction app where sellers showcase products in real time and buyers can bid, interact and purchase through livestreams. The company positions itself as a European answer to the rise of entertainment-driven commerce, combining video, community, auctions and AI-powered discovery into one shopping experience. #livecommerce #londonbased #startups #funding #ecommerce #eu https://lnkd.in/e4ga6x-Z