Post by Croda Agriculture

The biologicals market is splitting into two tracks at once. 🧫 Living microbes are becoming strategic tools for building soil health and resilience. At the same time, purified metabolites and RNAi-based actives are emerging as the next generation of biological actives, engineered to behave more like conventional chemistry, with clearer dose-response and more predictable field performance. Same market, two very different formulation challenges. Strain selection. Scale-up of complex fermentation processes. Protecting viability through storage and transport. Getting chem-bio combinations to work without compromising either side. This is where the real commercialisation battle is happening. Because formulation isn't a finishing step, it's the core technology that decides whether a product ever makes it to the field. In our latest article, Poliana Cardoso-Gustavson (Global Marketing Manager, Insights & Innovation) gets into both shifts and how Croda supports formulators across the full value chain, from bioprocess optimisation right through to final formulation and delivery. 📖 Read the full piece: https://ow.ly/Uqb650ZnFWy Where do you see the bigger challenge right now: scaling living microbial systems, or getting defined bioactives to perform consistently in the field? Let us know in the comments. #Croda #CrodaAgriculture #Biologicals