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Last week, we welcomed retail and DTC leaders to Paris for the Criteo Retail Summit 2026 to explore how AI is reshaping the future of commerce.    Together with members of the Criteo AI Lab and guest speakers from OpenAI and bonprix, we explored how AI-assisted shopping is changing the way consumers discover products -- and what that means for brands and retailers looking to drive growth.    A few can’t-miss takeaways came up throughout the conversations:    🔹 AI-assisted shopping is expanding how discovery happens, making cross-channel, full-funnel thinking more important than ever. 🔹 As commerce evolves, quality data, trust, and measurement will be the real differentiators. 🔹 Collaboration across retailers, brands, and technology partners is what will define the next era of commerce.   Thank you to everyone who joined us for a day of insightful discussions, shared expertise, and meaningful connections. 🤝

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