Post by Criteo

Glanbia's successful product launch at Costco Wholesale proves what a full-funnel approach can do. ✅   For Isopure's new protein water launch, Glanbia needed to reach new shoppers while efficiently converting in-market buyers, with clear visibility from discovery to purchase.   Together with Flywheel, Criteo built a first-to-market strategy that combined self-service onsite video with sponsored products to reach shoppers at every stage of the journey.   This combination of innovative ad formats and core search tactics created a measurable path to a successful launch.     Read the full case study to learn more 👉 https://lnkd.in/eFKVnDup