Post by Criteo

As AI reshapes how people discover products, what does that mean for retailers and brands looking to stay visible?   In this conversation with Marketecture Media's Ari Paparo, Todd Parsons, our CPO and President of Performance Media, shares his perspective on GEO – and why he believes its future will look less like SEO and more like performance marketing, with outcomes at the center.   They also discuss Criteo GO, our AI-powered, self-service platform, and how it's helping marketers simplify campaign activation across channels, now also including OpenAI.   🎥 Watch the full episode on YouTube: https://lnkd.in/eVs_tgSJ

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