Post by Criteo

AI is evolving commerce, and its impact on retail media extends beyond the interface. As AI becomes more embedded in planning, activation, and optimization, success will depend on the infrastructure underneath: standardized, interoperable systems that make it easier for both people and AI to operate at scale. In her latest blog, Sherry Smith explores why the future of retail media will be shaped by AI-ready infrastructure, conversational commerce, and real-time decisioning. Learn how innovations like Commerce Max, Page Intelligence, and Sponsored Products in retailer chatbots are helping brands and retailers prepare for what's next. Read more: https://bit.ly/4gobr2h