Post by Criteo

AI is widening discovery, but it's not rewriting where people buy. From AI assistants and social feeds to retailer sites, CTV, and apps, shoppers now have more entry points than ever to explore options. 📊 According to our research, 96% of AI users still rely on other channels along the shopper journey, and most remain cautious about sharing personal details like payment information with AI assistants. As a result, buying stays centralized with trusted retailers and brands. 👉 Swipe through for the data behind this trend, and explore more in our 2026 Commerce & AI Trend Report: hub.criteo.com/unDHj