Post by Creator Economy Live

🎥 Straight from Cannes Lions 🌊 Keith and Brendan sat down with Davang Shah, VP of Marketing at LinkedIn, for a conversation on a moment years in the making: B2B officially has a seat at the world's biggest marketing festival. Davang cut his teeth at P&G, Ford, and Google before landing at LinkedIn — and in this episode, he breaks down: 🔹 What changed internally that made LinkedIn go all-in on creators 🔹 How they plan to protect the trust that built their audience 🔹 Budget shifts and buying behaviors to watch 🔹 His bold bet on where the creator space is headed in the next 18 months Tap in 🎧 https://lnkd.in/esVakNFm