Post by Creative Salon Worldwide

"All of the work we make, is truly insightful. We understand culture, particularly social and the conversation driving spaces, but never at the expense of what the role of the brand is. That's where you can easily slide into what's cool on the internet." - Carly Avener, CEO, Leo UK While the world has changed dramatically in the year since Leo Burnett London adopted its new moniker, Leo UK, the agency has been busy adapting too. Geopolitical instability, economic pressure and a more fragmented media landscape have reshaped the context in which the entire advertising industry now operates. But Leo UK has continued to double down on its central creative philosophy: ‘populist creativity’. As they settle into their new home in Chancery Lane, the leadership team of CEO Carly Avener, CCO Mark Elwood, and CSO Lilli English discuss their reshaping of the agency Read the full feature by Stephen Lepitak here: https://lnkd.in/gGAwqsFP Publicis Groupe #advertising #marketing #leadership #creativesalon #leo