Post by Creative Campaignz
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Toyota Hellas’ new campaign, created by Ogilvy Greece, turns every car into an “escape vehicle” for women experiencing abuse. Supporting NGO DIOTIMA, Toyota puts its message—“It doesn’t matter what car you drive, as long as you get away”—front and center. Their short film, directed by Argyris Papadimitropoulos, went viral online as Greece continues to grapple with high rates of gender-based violence. Credits: Toyota Greece: Aggeliki Tsene, George Chrysinis, Maria Vasileiadou Ogilvy Greece: Panos Sambrakos, Gianna Katopodi, Aleka Kaberi, Christina Alifakioti, George Xintaras, Angeliki Kornelatou, Vicky Kalafati, ARTEMIS KATSARI, Erato Proimou, Angie Kyrikou FOSS Productions: @Michael Alexakis, Olympia Kappou, Argyris Papadimitropoulos, Christos Karamanis, Rectifier | Ioanna Papadogianni & Mairy Marmarinou #ToyotaHellas #OgilvyGreece #DIOTIMA #GenderEquality #EndViolence #InternationalDay #CreativeCampaignz #ccz
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