Post by Cramer-Krasselt

We are shouting from the highest treetop how excited we are to have our ECHO USA campaign nominated for two Shorty Awards, and we'd love it if you helped us win! You can vote for our work in the Brand Voice and Short Form Video categories every day at this link (if you don't have an account, it takes just seconds to create one): https://lnkd.in/g-b3UZj3 ECHO outdoor power tools are already popular with the pros, but we needed to connect with homeowners. Not just any homeowners, but the ones we call Yarders: those who see yard work as a passion, not a chore. So to reach them, we created Branch Yarderman, a Yarder's Yarder. Someone who embodies the pride, dedication and slightly obsessive joy of those who genuinely love maintaining their yards. In a series of quick, funny videos, Branch offers the kinds of tips and advice that our audience would instantly appreciate. Which is why ad recall and brand awareness among our target audience increased, purchase consideration skyrocketed and, most tellingly, trials of ECHO tools rose higher than a Yarder's perfectly trimmed hedges. #shortyawards #awards #campaign