Post by Coty

Coty Global Media Director Gorkem BAYKAN and Retail Media Director Manant Maheshwari took the stage at Amazon UnBoxed in Düsseldorf to speak about our success story: BOSS Bottled Beyond. The launch of a 25-year icon's next chapter went beyond traditional media planning. It was built on being present in the right moments: live sports, Prime Video, premium entertainment, and a full-funnel retail media Amazon Ads partnership that brought cultural fit, premium visibility, and data-driven execution together across Germany, the UK, and Italy. The result proved what we believe: brand desirability and performance aren't a trade-off. They're a strategy. Full store here: https://lnkd.in/d66w52Sh #CotyPride #AmazonUnboxed