Post by Coty

At TD Cowen's Future of the Consumer Conference, Coty's EVP of Consumer Beauty Global Color Brands & Innovation Vanessa Reggiardo laid out what sharper focus and disciplined execution look like in practice. The through-line: simplify to amplify. This means fewer, bigger innovation, refocusing on our core consumers fueled by stronger consumer engagement, and sharper brand equity. Early evidence points to the strategy’s success, with Coty’s Color the Future strategy gaining traction in the U.S., Sally Hansen returning to growth, CoverGirl closing the gap to the category, and European brands like Rimmel, Max Factor, and Bourjois rebuilding with clearer positioning. Scenting is also emerging as the next transformation chapter in Coty Consumer Beauty, and the foundation being laid across the portfolio — disciplined pipelines, team alignment, and end-to-end focus — is what makes that kind of momentum compound. #ConsumerBeauty #Coty #BeautyStrategy TD Securities