Post by Coty

BOSS Fragrances took New York City to new heights with an unforgettable celebration of BOSS Bottled Beyond, joined by global ambassadors Bradley Cooper and Maluma. The evening began nearly 1,000 feet above the city at the Empire State Building, where Maluma made history with the first-ever live concert from the 86th Floor Observatory. Livestreamed worldwide, his electrifying performance captivated audiences — set against a striking giant BOSS Bottled Beyond installation. Held during Hispanic Heritage Month, the moment carried special meaning as Maluma proudly honored his Colombian roots. The celebration continued at Mercer Labs | Museum of Art and Technology, where immersive, multi-sensory experiences brought the fragrance to life in true BOSS style. #BOSSBottledBeyond #BOSSRecognizeBOSS #ThisIsBeyond #BOSSFragrances #Maluma #BradleyCooper #CotyPride