Post by Coty

We’re deepening our partnership with Pencil to scale AI‑powered content creation across Coty Consumer Beauty, combining speed, global scale, and full IP ownership to support our brands and teams worldwide. Gordon von Bretten, Coty President Consumer Beauty said, “Our brands operate in a high‑velocity consumer environment, but speed without control doesn’t scale. This partnership allows us to increase the pace and volume of content creation while maintaining governance, brand integrity, and data ownership. It’s a step change in how we operationalize creativity across Consumer Beauty.” Pencil co-founder and CEO, Will Hanschell, adds: “The brands who win in the future will be those who are best at leveraging Gen AI. Coty has really leaned into how transformative AI can be for marketing when deployed with clarity and intent. This focus on end-to-end application at scale means the opportunity to extract value from AI and drive growth is huge.”    🔗 Find the press release here: https://lnkd.in/ebZKRTsu #BeautyInnovation #GenAI #MarketingTech

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