Post by Cotton Incorporated

This Plastic Free July, Cotton Incorporated highlights the role natural fibers can play in addressing growing concerns around microplastics and textile sustainability. Consumer awareness of microplastics has more than doubled over the last decade, and nearly 6 in 10 consumers say they are likely to look for clothing made with microplastic-free fibers. As brands and retailers navigate evolving sustainability expectations, fiber choice matters. Through the Plant Not Plastic initiative, we're sharing science-based resources and research to support informed conversations about natural fibers, circularity, and textile waste. Discover more here https://brnw.ch/21x3Oyt #PlasticFreeJuly #PlantNotPlastic #Sustainability #Textiles #NaturalFibers