Post by Cotton Incorporated

Consumers are paying closer attention to sustainability claims, material choices, and the environmental impact of the clothing they buy: but how is this impacting their purchasing decisions? In this webinar, Cotton Incorporated’s Dr. Katherine Bruce will share findings from custom survey research exploring how consumers and textile industry professionals think about microplastic pollution and clothing. The session will examine the gap between consumer awareness and industry knowledge, offering brands a clearer view of what shoppers expect when it comes to sustainable clothing. Attendees will gain insight into the attributes consumers value most, and how those consumer desires may differ from industry expectations. Register at https://brnw.ch/21x40MD