Post by Cotton Incorporated

Denim was the theme in Flagstaff as Melissa Bastos, Director of Market Insights, shared how Cotton Incorporated’s Blue Jeans Go Green™ program is celebrating 20 years of giving authentic cotton denim new life. With a denim collection on site, Arizona Cotton Industry Meeting attendees were able to participate firsthand. The presentation also connected consumer insights on cotton, denim and sustainability, underscoring the continued relevance of natural fibers like cotton in meeting today’s shopper expectations. #BlueJeansGoGreen #CottonIncorporated #Denim #Cotton #Sustainability #ConsumerInsights #ArizonaCotton