Post by Costello Medical

How should your organisation be embedding creativity in your business practices in 2026? A couple of weeks ago, 5 members of our Creative and Innovation teams attended SXSW London 2026 to find out what some of the leading companies are doing across a range of industries. Across the team, we attended around 120 sessions, hearing a range of experts speak, sparking fresh perspectives in our team and allowing us to draw inspiration from a range of disciplines that we can apply to our own work. A few key takeaways jumped out to our team: - AI is devaluing the possession of knowledge, creativity is the new differentiator - Authenticity is a more effective strategy than chasing trending moments - Prioritise moments of human connection over digital impressions Applying these principles to the pharmaceutical industry could have long-term impact for businesses looking to stay ahead in this ever-evolving digital landscape. For a deeper dive into our insights, read the full article: https://lnkd.in/ekKQX3Ap #SXSWLondon #SXSW2026 #MedicalCommunications #MedComms #Innovation