Post by Costello Medical

Is storytelling the antithesis of scientific writing? In our latest podcast episode, Lisa Yang (Head of Creative) and Emma Phillips (Patient Engagement and Centricity Lead) reveal how combining creative storytelling with scientific rigour can transform communication with patients and HCPs. Watch the episode below to discover how your team can break down silos and harness diverse expertise to deliver scientific materials that are tailored to your audience. #PatientEngagementPodcast #MedicalCommunicationsPodcast #CreativeMedComms

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