Post by Costello Medical

Patient-focus lies at the heart of Costello Medical’s work. We’re thrilled to share our latest opinion piece on the commercial value of patient engagement, co-authored with patient advocate and engagement expert Trishna Bharadia, BA(hons), MFPM(Hon). Patient engagement is essential for developing and marketing products that reach and genuinely help patients, and can also be beneficial for trial recruitment, gaining regulatory approval and building long-term trust between the pharmaceutical industry, healthcare professionals and patients. Watch Trishna introduce this important topic below and read our opinion piece here: https://lnkd.in/eq-jTe4G #PatientEngagement #PatientFocus #PatientCentricity

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