Post by Costello Medical

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Rare diseases bring unique challenges, and opportunities, for Medical Affairs. In this final video from our MAPS EMEA Zurich reflections, Emma Warnants explores key themes from the congress in the context of rare diseases including: - Piloting omnichannel strategies - The gap in meaningful ways to measure behaviour change - Humanising medical communications to keep up with emotive misinformation   To learn about our approach to omnichannel strategies in rare diseases, read our article (https://lnkd.in/epEui6W2) or visit our website. #MedicalAffairs #MAPS #MAPSEMEA2026 #RareDiseases

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