Post by Conversation Design Institute (CDI)

We're very happy to introduce our brand new podcast series Conversations, with Hans van Dam! In this conversation, we focus on some key concepts behind sonic branding and what they mean for designing AI Assistants. The key question in the age of voice, is how do your customers know it's you they are talking to. The conversation explores how brands can be recognizable and trustworthy as they seek to leverage the opportunities of voice interfaces. Listen here: https://hubs.li/H0yQf8l0 Diederik van Middelkoop is Executive Creative Director at Amp.amsterdam, a music agency specializing in sonic branding, music production and music supervision with a great love for the innovative. Diederik has been a welcome speaker at many festivals, including Cannes Lions, Spikes Asia, Promax, LIA, and ADFEST, to name but a few. His clients have included The Olympic Committee, Google, Samsung Electronics, Nike, adidas, The Coca-Cola Company, The HEINEKEN Company, Jet Airways, Qatar Airways, AUDI AG, mercedes, BMW Group, Axe, Johnnie Walker, Zespri International, and many more. #sonicbranding #aiassistants #voiceinterfaces #ampamsterdam #conversationdesigninstitute