Post by Continental

Experience 20 years of Continental Tires in China: We have opened our pop-up experience space in Shanghai's West Bund. The exhibition invites visitors to explore our journey from Hanover, Germany, in 1871 to becoming a global tire manufacturer, while tracing two decades of growth in China – from our Hefei plant to today's R&D and Asia-Pacific training centers. A miniature tire-making workshop showcases the different production steps, from mixing raw materials and preparing components to building and curing each tire. Another dedicated zone highlights the testing systems behind every tire that carries our name. This immersive experience lets customers truly feel the safety and performance our tires are designed to deliver. "Over the past 20 years, China has become one of our most important strategic markets in Asia-Pacific and globally," says Dalibor Kalina, executive vice president, Asia-Pacific. For two decades, we have been bringing our premium products to Chinese drivers – from the SportContact SC7 and MaxContact MC7 to the UltraContact UX7. Since 2011, we have been producing tires locally at our Hefei plant, following our commitment to being “in the market for the market.” With nearly €1 billion invested in Hefei alone, our fourth-phase expansion is expected to increase annual production capacity to 18 million tires by 2027, further underscoring the importance of the Chinese market.