Post by Continental

Ever wondered what it's like to bring our products directly to customers across Europe? Meet Ronny Nittmann, the driver behind our Continental Showtruck – a mobile showroom that has been touring the continent for over two years. 🚛 The idea is simple: instead of waiting for customers to come to us, we bring our solutions to them. Inside the trailer, visitors can explore and experience our fleet management portfolio hands-on – from tire pressure sensors to digital tire management tools. At trade fairs, customer events, test days and races, we show how maintenance can be planned smarter and how retreading gives truck tires a second life, for example. For Ronny, every stop feels a bit like coming home: "When I arrive with the truck and see colleagues already waving and waiting for me, that's a great feeling every single time." Whether in Sweden, Spain, Poland, Romania or Türkiye – it's the personal encounters that make our roadshow more than just a tour.