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SMEs are quietly rewriting the tech buying playbook. For years, the assumption was that SMEs always opt for the budget tier when it comes to technology. But a change is happening across Europe. Upfront price tags no longer dictate choices, creating an unexpected premium market that traditional retailers often miss. Meanwhile, this migration toward high-end tech is altering the landscape for everyone in the IT industry.  Read our full blog to explore how small business tech spending is changing across Europe. Link in the comments.