Post by Contentoo

Name: nobody gets into marketing because they dream of workflows. they do it because they like making thin
Uploaded: 2026-07-03T09:30:06.659Z
Channel: Contentoo
Description: nobody gets into marketing because they dream of workflows. they do it because they like making things. but there's a reason why WE spend so much time talking about workflows. no, it’s not because wo

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nobody gets into marketing because they dream of workflows. they do it because they like making things. but there's a reason why WE spend so much time talking about workflows. no, it’s not because workflows are particularly exciting (though our guy Olivier Paling would beg to differ) it’s because we all know that creative work is exhausting when everything around it is chaotic. the admin, running around like a headless chicken chasing approvals. the copy-pasting. the context switching. the three "quick questions" that derail your afternoon. if we can build systems that handle all of that, marketers get to spend more time doing the work they were actually hired to do. and we think that's a much better way to make quality content.

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