Post by Contento 360

We partnered with MACH & MACH on one of our most ambitious projects yet, a social campaign that spanned product storytelling from conception to presentation. This wasn’t just about creating a single piece of content, it was about shaping a complete narrative around the launch of new products. As part of this effort, we produced an extensive suite of content: 8 reels, 9 stories, 2 carousels, 12 photos, along with social invitations, a newsletter, and full live event coverage, creating an digital ecosystem designed to maximize reach and engagement across multiple channels. A key highlight of the project was a short film that takes viewers behind the scenes of the brand’s factory and production lab, revealing the artistry and precision behind every detail. From creative strategy and on-site production to post-production and editorial planning, our team handled each stage, turning the product-making process into a compelling visual narrative. Why is this important? Showcasing not only the product but also the process behind it is essential. This project transforms a complex craft into a visual story that resonates with audiences and reinforces the brand’s identity. The reel stood out among Mach&Mach’s recent Instagram content, achieving 229,000 views, over 7,000 likes, and a 3.4% engagement rate, well above platform averages. A clear sign of our ability to create high-performing, socially attuned content tailored to each client’s unique voice. Art direction and Content Production by Contento 360 Videomaker lead Fabian Gibertoni Producer Federica Cimorelli 
Videomaker and Video Editor Leonardo Calvano Tiktok Expert Daria K. Set Designer Anca Adina Bettega Sound Designer Abramo Williamson VO Ahnna Lee

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