Post by Constructor

AI in ecommerce discovery is becoming harder to evaluate. Many platforms sound similar on the surface. But underneath, the architecture matters. Our latest whitepaper includes a practical framework for evaluating AI discovery systems, including: • How behavioral data is captured • Whether signals are unified across touchpoints • How quickly models learn from new behavior • Whether AI influences retrieval, ranking, or both • How systems adapt to sparse or emerging queries Because the difference between a search engine and a reasoning engine isn’t just the model. It’s the feedback loop behind it. Explore the whitepaper: https://okt.to/mW41OS.