Post by Connily

E-commerce brands waste £7.8bn yearly on abandoned carts. Lost revenue, not just a statistic.  It's a store showing products, without a checkout. Why it happens:  Shopper intent doesn't match checkout experience.  Complexity, surprise costs, or a slow process can kill it. How to fix it: Simplify the process. One page checkout. Fewer clicks.  Be transparent. No last-minute costs. Trust is currency.  Auto-save carts. Allow returns anytime. Let them come back.  Offer variety. Payment options matter. Capture every sale.  Use store data. Personalised nudges can recover lost trolleys. When brands put data into action, revenue grows.  Abandoned carts are solvable. What's your biggest abandoned cart challenge?