Post by COMvergence

The agency landscape continues to evolve, but one thing remains clear: expertise, trust, and adaptability matter more than ever. Our Founder & CEO, Olivier Gauthier, and Elke Jacob, Regional Director DACH, share their perspectives in a comprehensive HORIZONT feature on key developments shaping the media agency market, with a particular focus on Germany. 🔹 More contract renewals and negotiations, fewer formal pitches 🔹 Advertisers are increasingly asking whether strengthening an existing partnership can deliver greater value than restarting the relationship 🔹 Growing in-housing of search and social media capabilities 🔹 Industry consolidation and its impact on client choice As media and platform ecosystems become more complex, continuity is becoming an increasingly important factor in agency-client relationships. Article here: https://lnkd.in/dGqpjVPf