Post by Comscore, Inc.

Big news! Proximic by Comscore's ID-free Predictive Audience and contextual segments are now available natively in Amazon DSP. Advertisers can now extend beyond endemic signals to reach incremental audiences and drive stronger outcomes across premium CTV, web, and mobile inventory. Read the full announcement and learn more about how this partnership with Amazon Ads helps advertisers navigate an evolving addressability landscape. Learn more: https://lnkd.in/gE3EB_iK #Proximic #Comscore #AmazonDSP #ContextualAdvertising #PredictiveAudiences