Post by Comscore, Inc.

As Pride Month kicked off, celebrations unfolded from a range of voices and communities. We took a look at early social media engagement across platforms, seeing elevated viewership from creators, brands, public figures, and communities alike. Within the first few days, Pride-related content drove more than 13 million engagements across Facebook, Instagram, TikTok, and X. The top posts include Kamala Harris, Madonna, and WeTheUrban. Whether it’s community amplification, meaningful action or genuine celebration, we’ll be following the conversation throughout the month. #PrideMonth #Comscore #AudienceInsights #SocialMedia #Measurement