Post by Comscore, Inc.

#FIFAWorldCup generated 38% more engagement around social content on opening day than the prior tournament, and creator economy is becoming a central part of the tournament experience.    In our latest blog, we analyse:    ▪️ The build-up in social engagement until the kick-off    ▪️ Initiatives such as #DAZN48, #TikTokCreatorCorrespondents and the #YouTubeFIFACreatorCup    ▪️ The remarkable case of CazéTV and its direct competition with traditional broadcasters     ▪️ The Top 15 countries whose influencers drove the highest social interaction around the competition on opening day    ▪️ How New Zealand's #TimPayne went from an unknown player to an Instagram audience larger than his country's population    Access the blog here 👉https://lnkd.in/eDmFqZHS And as we celebrate World Social Media Day 🎉, we're also opening pre-registration for our upcoming #TheStateofSocial2026, packed with the latest social trends, top content creators and strategic insights: https://lnkd.in/efkvYQMa. Don't miss it! #DigitalAnalytics #SocialMediaMeasurement #CreatorEconomy #Comscore