Post by Comscore, Inc.

Fall is approaching, and consumers are starting to plan how they’ll shop, celebrate, and spend the season. Proximic by Comscore empowers brands to capture peak fall planning intent, from outdoor activities to Halloween festivities. Last year’s fall patterns revealed major surges in seasonal and Halloween activity, making timely audience activation essential for capturing rising demand. The 2026 Fall & Halloween Guide gives marketers the AI-driven audience segments and recommended solutions to reach:  • Halloween shoppers  • Seasonal hosts and decorators  • Outdoor enthusiasts  • And more    👉 Download the Guide Today to Shape Outcomes: https://lnkd.in/gNyn9miZ      #Comscore #Programmatic #Proximic #FallPlanning #HalloweenPlanning