Post by Comscore, Inc.

As advertising and creative leaders in Cannes continue to discuss how the consumer experience is being reshaped by AI, Comscore's Smriti Sharma today joined the panel entitled 'Measuring What Matters: The Future of Streaming TV Measurement'. In this session at Amazon Port, Smriti joined James Fellows from Amazon Ads, Christine Chung from The Walt Disney Company, Kerstin Niederauer-Kopf, from AGF Videoforschung GmbH, and moderator Jon Watts from CIMM to unpack what changes in measurement and currency are possible by 2030. During the discussion, Smriti remarked that the future will see a layered measurement ecosystem where trusted standards provide a common language, while AI and advanced data unlock a much richer understanding of audiences and outcomes. Stay connected with us here as we will be sharing all the highlights post-Cannes. #Comscore #CustomIQ #Cannes #StreamingTV #MediaMeasurement #AI #ConnectedTV